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Managing your “e-reputation”
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mikehudson
http://www.thedenverjobboard.com

Very nicely done indeed.I think listening to your members is key and ACTING on the info they share/provide is also important. Taking their feedback, knowledge etc and doing something with that information..whether that means promoting it so other members can benefit or making changes to how the community is run, features it includes, etc. Certainly you should communicate how you are acting on the info your members provide.Don't forget that another way to build online community is to leave your own community from time to time and visit others..

thanks
jobs in Denver

37 weeks 6 days ago
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Managing your “e-reputation”

Expert advice: Olivier Zara, Social Media Strategist, expert in digital identities and reputation.

  1. 1 - How to build a reputation?
    A reputation is what is said about you: your brand image. It is based on recommendations by:
    • • Your professional network;
    • • Your social network (associations, cultural activities, sports ...);
    • • Recommendations must validate professional and people skills.
  2. 2 - How to watch over one’s reputation?
    • • With Web 2.0, anyone can say anything on anyone;
    • • Whether or not you are present on digital networks, you can be mentioned on a blog or Facebook by someone who knows you;
    • • Creating alerts (Google alerts, Google Blog Search, Twitter, etc.) in your name is crucial to be able to find out what is being said about you.
  3. 3 - How to defend one’s reputation?
    Defend yourself against:
    • • Breaches to your privacy;
    • • Breaches of press laws (defamation, slurs);
    • • Infringements of your image rights.

    Three options:

    • • Amicable settlement;
    • • Litigation;
    • • Drowning the negative or undesirable information in a mass of positive information.

    Managing an e-reputation means:

    • • Preserving the barrier between private and professional life;
    • • Having good “digital sense” and being responsible.
July 2010
Entire video4'18

Transcript

HOW TO HANDLE YOUR PROFESSIONAL REPUTATION
BY OLIVIER ZARA

HOW TO BUILD YOUR REPUTATION?

This is how you're perceived in your professional environment. Of course, this is subjective. This is the image perceived by the person you're talking to. The way to build a reputation has been the same for ages. You must be able to build a network of references, people you worked with, people you interacted with, it can be social references, people who shared successful projects. You can ask these people to write references. You have to give them guidelines so as not to obtain laudatory references such as he's great, he's fantastic. Your professional qualities, your skills, your savoir-faire, your personal qualities will not gain credibility that way.

HOW TO CONTROL YOUR REPUTATION?

How to control your reputation? Before you only had to control your own words. It was a two-person process. Words were like wind. But today, it takes another dimension with web 2.0 because it is an interactive area where anyone could say anything about anyone. So it is essential to control things in all digital fields such as in blogs or Twitter or in social networks like Facebook. So today, it is essential to control your reputation because at the end of the day
all your social activities will have an impact on your professional life and possibly on job seeking. There exists a number of tools. Most of them are free. For one person, free tools are sufficient. You can use Google Alerts. If you own a Google Account, you can create alerts. These are emails that will warn you each time your name and forename are quoted on the Internet.

HOW TO DEFEND YOUR REPUTATION?

There exists three situations. First, invasion of privacy. Then, violation of press laws. And finally, image rights. No pictures of you can be released without your consent. How to defend? There are three ways. First, out-of-court settlement. You directly deal with the person who quoted you and you 'politely' ask him or her to modify what has been released. If it is not settled this way, you go to court. But this has to be justified. See the three violations we've mentioned. It can be a two-year process. There is another strategy. You know the verb 'to drown". Well, you can drown all the negative in a mass of positive elements. It is not necessary to try to erase all the negative information. The objective is to erase all that is not coherent with your professional profile and projects. Your family and friends not familiar with the Internet can release elements of your private life. There are digital bugs, hackers. The General Conditions of Use of services frequently change. You cannot entirely trust the existing services for the protection of privacy. This is an individual responsibility.